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If you have an ecommerce website, you can enable ecommerce tracking in Google Analytics. This gives you detailed (but aggregate) information about sales you make through your online store. Once you have that, you can then track back and examine the analytics data for visits with sales vs visits without sales.
There are two steps to enabling ecommerce tracking in Google Analytics.
This lesson shows you a way to calculate the number of times a single character occurs in a cell in Excel, and provides a real-life example where I needed to split a column of cells containing part numbers into individual components for each part number.
The IF statement is a simple function in Excel that is one of the building blocks you need when you are working with large spreadsheets. You may not know you need it yet, but once you know how to use it, you won't want to live without it.
If you want to combine text with the results of a formula in a cell, you can use concatenation. Suppose you have calculated the total of a range of cells using a formula in cell D2. Now, you want to have cell A2 display the text "Today's sales are $12,000", where $12,000 is the value calculated in D2. As the value in D2 changes, you want the value in A2 to update automatically.
This lesson shows you how to calculate a running total between two dates in a column of data. An example might be calculating the total sales for the last 30 days up to today. Each row in the spreadsheet will calculate a new total based on the date in that row, counting back a specified number of days.
If you are using Google Adwords to drive traffic to your site, you absolutely should link your Google Adwords account with your Google Analytics account. If you don't, you are missing out on a lot of important analytics data, as well the opportunity to truly measure the ROI on your Google Adwords campaigns.
This lesson shows you how to group data in your pivot table by date. You can group by day, week, month, quarter or year. If your date fields include a time value, you can also group by seconds, minutes or hours. You'll also learn how to collapse and expand data groups in your pivot table so you can quickly see a summary of your data.
Mailchimp is a hugely popular email marketing platform, and for good reason. It's easy to use, and is free if your list is under 2000 subscribers. Yet a lot of people aren't using it effectively. Here are three things you might be doing wrong.
The IF() function in Excel allows you to evaluate a situation which has two possible outcomes (e.g. sales are greater than $1000) and calculate a different value for each outcome. However, sometimes you need to work with situations where there are more than two possible outcomes. That's where multiple, or nested, IF functions come in handy. In this tutorial we'll cover how to use nested IF functions to calculate sales commission for a team of sales people, given a range of different commission rates.
This lesson shows you how to use Conditional Formatting in Excel to format cells containing dates that are in the past, using a conditional formatting rule that compares the date in a cell with today's date, and formats it a different colour if it is in the past. We'll also extend this conditional formatting example to check the value of another cell as part of our criteria for applying the formatting.
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