Mailchimp is a hugely popular email marketing platform, and for good reason. It's easy to use, and is free if your list is under 2000 subscribers. Yet a lot of people aren't using it effectively. Here are three things you might be doing wrong.
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If you are using Google Adwords to drive traffic to your site, you absolutely should link your Google Adwords account with your Google Analytics account. If you don't, you are missing out on a lot of important analytics data, as well the opportunity to truly measure the ROI on your Google Adwords campaigns.
This lesson shows you how to use Conditional Formatting in Excel to format cells containing dates that are in the past, using a conditional formatting rule that compares the date in a cell with today's date, and formats it a different colour if it is in the past. We'll also extend this conditional formatting example to check the value of another cell as part of our criteria for applying the formatting.
The IF() function in Excel allows you to evaluate a situation which has two possible outcomes (e.g. sales are greater than $1000) and calculate a different value for each outcome. However, sometimes you need to work with situations where there are more than two possible outcomes. That's where multiple, or nested, IF functions come in handy. In this tutorial we'll cover how to use nested IF functions to calculate sales commission for a team of sales people, given a range of different commission rates.
Tables in Microsoft Word are great, but the default settings for tables are sometimes not what you want. In particular, Word will break rows with a lot of text across two pages if it needs to. If you'd rather have Word break tables up between pages so that each row is kept intact and not split across two pages, this lesson will show you how to do it. This lesson covers Microsoft Word 2007, 2010 and 2013 for Windows, and Microsoft Word 2011 for Mac.
This lesson shows you a formula to convert a month name into its corresponding number (i.e. Jan = 1, Feb =2, etc).
Autofilter is one of the most powerful features of Excel if you need to work with data in tabulated (table) format. It lets you treat a range of cells as a table and then filter out certain rows based on different criteria. It is very powerful if you need to "mine" data in a list and find out specific information about the data in that list. This tutorial covers how to set up a data table in Excel to use with Autofilter, and also shows you how to enable Autofilter and use it for basic filtering. This lesson is applicable for all versions of Excel (including Excel for Mac) although the visual presentation of the options may change from version to version.
This Pivot Table lesson shows you how to use the Pivot Table Field Layout to quickly change the layout of your pivot table. This allows you to try different pivot table layouts so you can be sure your data is being grouped, aggegated and displayed in the most useful way possible. It also allow you to generate multiple reports from the same underlying data without having to create multiple pivot tables.
In this lesson, you'll learn how to merge (or combine, as Mailchimp calls it) two audiences (lists) into one. We'll cover two methods for doing this, and identify which method we recommend. We will also discuss what happens when you merge two audiences.
When you're working in a web team, it can be useful for everyone in the team to have access to Google Analytics for the website(s) you're working on. This lesson shows you how to configure Google Analytics so that multiple users can access one or more profiles in your account, and shows you a quick way to allow a user to access multiple profiles in the same Google Analytics account.